This is a good article to read

Posted by Pixelforge in News | 0 comments

Clayton Christensen – Jobs-to-be-done
Very useful approach to understand product-market-fit. Blog and video by Clayton Christensen http://hbswk.hbs.edu/item/6496.html
Excellent video illustration of the difference between technology and JTBD by Don Draper of Mad Men: http://entrepreneurshipmatters.com/2012/11/18/don-draper-nails-the-job-to-be-done-youtube/

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